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Originally Posted by Gaile Gray
I wondered the same thing. Here are some thoughts: - Some people think that boxes are a bother. As one coworker told me, "The first thing I do when I get home is throw away the boxes and nearly everything that comes inside." That's not my style, but a few others nodded in agreement with him, so it's not unusual for some people to think of everything except the game CD as disposable.
- The Manuscripts (game manual) for Factions and Prophecies are both available online at www.guildwars.com. Some would prefer to consult an online site for an online game, rather than try to root around and locate the hard copy you misplaced two months ago.

- Online sales = instant purchase. No waiting for the weekend to go shopping, trying to beg a ride to the mall, or ordering and waiting for the package to arrive.
- Some people don't have a local retailer, so they order online anyway.
- There are savings with online purchases. First of all, you save time. But for actual things of cost, consider there are no shipping fees. You don't use gasoline ($3 in the US, about $5/$6 in Europe, I believe) to get to the store. There are no parking fees, no risk of impulse shopping at the 50% off sale at the shoe store...

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I don't see going to the store as some big hassle at all, I find it enjoyable and adds the the excitment of getting a new game. I also would much rather have a box case than just an upgrade to my account. I like to have a sense of ownership.
Plus, I can get the games cheaper than you offer them for, so there is no reaon I would ever use the store. Only time will tell if it becomes successful or not though.
(On a side note, while I was looking at the store I noticed in the product description you fail to mention the addition of two new proffessions with the purchase of Factions! That's a pretty big seller, might want to include that.)