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This may or may not be true, and I'm not arguing for it or against it, but it's interesting to note that it is kind of the route that Magic: The Gathering took with their recent expansions. The recent expansions have made cards pretty darn powerful, in order to entice new players. Well, just my $0.02
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Magic's last "block" (one large set and two small ones, all designed to be played together, for those of you unfamiliar with the game) was pretty average in terms of the total power-level. The block immediately
before it was universally considered the most underpowered of the last four years... Probably because it came after a block that was overpowered beyond belief.
In other words, they don't just do power-creep for the sake of it - that's a great way to destroy your game's prospects in the long term.
Magic has one significant advantage over GW: Their different sanctioned tournament formats, the most significant one of which is
Standard, in which only the last two 'blocks' of cards are legal. This lets them engineer power levels specifically to the format without having to worry about the brokenness that is an unrestricted Magic card pool... And actually lets them control 'creep' by ramping back power in successive sets.
This can't really be applied to Guild Wars
yet - there aren't enough total skills and variants out to make, say,
Factions +
Nightfall skills only tournaments a fixture; never mind the player base. If Guild Wars becomes some kind of massive popular phenomenom on a Pokemon scale they'll probably need to look into it, but that's not looking likely.
GW's significant advantage, as has been pointed out, is that they can always nerf skills in realtime.