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Instead the event is currently being imagined as a three day program, with hotel locations and an attendance of around 5,000. Lowenstein said that he still feels that there will be events such as large press conferences for the three major console makers Sony, Microsoft and Nintendo but that there will no longer be any huge exhibitors’ booths. Finally the new E3 will actually be held in Los Angeles in July, rather than May, which should allow game developers more time to finalize and bring demos of games that are closer to the final products than the admittedly “smoke and mirrors” demos we have seen at many an E3 booth in the past. The final word (for now) is that rather than being outright cancelled (as one certain online publication continues to claim it is) E3 is being retooled for just a press-retailers event. There something to be said for having an event that puts the focus of the world on your industry and for the past 12 years E3 did that and this new E3 could still continue to serve that purpose. There are also other benefits for having such a trade show as well, even a reduced one. Let’s look at the good and the bad for E3’s downsizing. |