Earning and Losing Factions

I started a guild and started building members. We started doing really good and earned ourselves over 150k Luxon Factions within a month by doing the Luxon vs. Kurzicks that is accessible only through the Guild Hall.

Then I was on leave for about 2wks, but when I came back I noticed that there's only around 70k Luxon factions left . I never really noticed how you could loose factions from the guild.

If anyone know how this works, please help. I only know that the Guild earns factions by donating them to the Guild. But loosing them....? I have no clue on how that comes about .

Any info will be appreciated very much!

Faction is set up on a decay system. Each day there is a set amount of faction that you decay. If I remember correctly it's about a 10% drop. (Don't hold me to those numbers, it's been a while since I paid attention to faction.) This is to ensure that Alliances who are holding particular outposts either maintain their holding faction, or (if they aren't maintaining) drop due to decay enough so that others have a chance.

Consider Faction as reputation. If you don't exercise your reputation, keep your face in the spotlight, etc, people will forget about you.

^^ That really sux. But thank you guys for your info.
I actually feel more better hearing your guys comment. I had thought that the members were doing some kind of battle or something and that they were loosing the factions. I guess I have to get back into the action again.

Thanks for the Help!