Summary: GuildWars should promote it's unique market advantage as the only true competition-capable MMOG through the use of edited videos of high-level tournament play, complete with play-by-play announcing, telestration, and interviews.
Let me start out by saying that I've been watching Major League Gaming on my DVR recently. For those who haven't seen it, it's an hour-long weekly show that covers professional video game teams as they play in Halo 2 tournaments. Dec 23 they aired the finale, where the winning team took home $100,000 in a tournament in Las Vegas.
I don't like console first-person shooters like Halo 2. I don't own an XBox or an XBox360. But watching high-level play made me really want to go out and buy one. Here's why: Just like when you're watching a good football game or the olympics or any other competitive sport, when you see a well-produced show of it that explains the nuances of the sport and let's you see the brilliance of particular plays, you get fired-up and want to play some too.
The set of videos that ArenaNet currently has of high level play don't do the trick. Video with no play-by-play, commentary, or telestrating have no drama. I've been playing GW since release day for Prophecies and I can barely follow what's going on. Heck, if Major League Gaming gave Halo 2 the same treatment, it'd be unwatchable too. For someone who's never played Halo2, like me, I don't know the significance of various map points or power weapons -- just having the equivalent of watching over a player's shoulder would be very uninteresting to me. But explain to me what's going on as I watch it, and I get into it in a hurry.
I think that ArenaNet has all the tools to produce videos of high-level play that could bring lots of attention to competitive GW. They have observer mode, which basically saves the entire contents of a match to their servers where they can access any part of a past match from any players' viewpoint. They have writers who understand GvG play who they could tap for play-by-play and color commentary. It's just a matter of devoting some time and energy to producing something that's exciting to watch for both experienced players and people who've never played GW before. You don't need to cover every minute of every match -- just break it down into key/interesting plays like the ESPN Sportcenter version. Show me a slo-mo video of three players being spiked in succession; a bodyblock at the flagstand; a key Blackout on a monk. Tell me how godly a monk's reflexes are as you show me.
Imagine iQ's famous Glyph of Sacrifice + Meteor Shower play at the Factions championship in a highlights video with commentary and telestrating. Show some clips of "The Linebacker" in action, verbally describing how the skills work together. Describe how iB has the morale advantage at the beginning of VoD and how iQ is playing defensively. Telestrate the trapper's body block at VoD. Explain how Balthazar's Aura was then applied. Then show, from the point of view of the E/Mo, the Glyph and Meteor Shower that massacre the NPCs and swing the match. And if you can, how about an interview or two afterwards? Were iB expecting it? How did the strategy change through the match? You get the picture: Make a video that I can show to my friends (who don't play) to describe what makes PvP in GuildWars so great.
That's the key. These videos are a great marketing tool. You have hundreds of thousands of GW players. Each one of them probably has a bunch of friends who don't "get" GuildWars. Personally, I've given trial keys to a couple of WoW-playing friends who tried GW but never gave it the time to "get it". Videos like this would stoke their competitive nature and make them want to play. GuildWars is great for competitive play. Showcase it.
Here are some more examples of well-produced videos for non-traditional sports/games.
Major League Gaming: http://www.mlgpro.com/ and http://www.usanetwork.com/sports/mlg/
Magic: The Gathering video coverage from their 2006 championships: http://www.wizards.com/default.asp?x...rlds06/welcome
Thanks for reading.
Z
