All those who are saying how perfectly ok this is, not against the EULA yadda yadda yadda, are missing the point.
Just because something is legal does not mean it isn't morally wrong. It is against the spirit of the game, which these high ranking guilds are meant to epitomise.
For many people who PvP the goal of reaching that level and one day getting the gold trim themselves, is/was a driving force behind their desire to keep playing and improve.
Only a very few of us GW players bother to post in threads like this, so overall, maybe thousands of players could now be disillusioned with GW as a direct result of this unsavoury practice. There are plenty of other games that might get their attention.
I mean seriously everyone starts crying about GW2 news 'killing the game' but that is years down the line. Right here right now we have a few elitist 'types' (for want of a better word

) spoiling the goal that many aspire to.
Enjoy your gold while you can boys since IMHO you have directly influenced the decline of this game.