heres what it has to say...
The infant MMO market is booming, but overexcitement and lack of experience will lead some investors and newer MMO developers to bust, Guild Wars developer ArenaNet tells Next-Gen.
ArenaNet co-founder and programmer Pat Wyatt says of MMO investment, “This is totally the area of ‘funny money.’ Everybody looks from the outside of the industry and says ‘Wow, there’s a lot of money to be made.’ …The challenge [for developers] is going to be to do something that’s different that makes people want to switch en masse to a game. So yeah, some people coming out who invest a lot of money are not going to get a good return. And we’re going to see a fallout in a couple years when these games reach fruition.”
ArenaNet co-founder and programmer Jeff Strain elaborates, “Even within the industry, what many game developers who have never made an MMO don’t realize is that an MMO is not a product. It’s a service. That’s where they often get tripped up—things like the cool game features they have or the technology they’d like to have.
“But successful MMOs, or successful online games in general, are successful because the development team comprehends and understands that ultimately what they’re making is a service.”
At last count, the NCsoft-published Guild Wars franchise had sold over 3 million copies across its three, full-priced standalone campaign packs. As opposed to a monthly subscription, ArenaNet has relied on releasing a new campaign pack every six months, although the upcoming expansion Eye of the North will be the first follow-up to require a previous version of Guild Wars.
The Bellevue, Wash.-based ArenaNet also recently announced Guild Wars 2, a full-blown sequel with beta testing beginning some time in 2008.
Wyatt's and Strain’s comments were made during a recent interview with ArenaNet’s co-founders regarding the Guild Wars business. The interview will be published in the coming days.