Personally, I like variety. I only have one toon that I work through titles with, or care anything about getting titles on. The rest of my toons are just fun to play with.
So if I complete the hero handbook on my other 9 toons, what? I get a book that's going to give me 2,500 reputation points that I don't care about? Seems sucky to me. At the very least, the books should be account based so I can pass them off to my primary toon when I work the game with my other professions.
Is that too much to ask? Heck, it might even make for some fun economic games if they books were fully transferable... I mean how much is 25 hours of someone's time and 2,500 rep points really worth? I doubt seriously people are going to be paying more than 50k a book for it, since you can farm it easy enough.
Even if they don't open it all the way up, they should at least make the books account based so you can put reputation points on the character you want them on... it is afterall, our time and our characters, and our reputation. Just because I enjoy playing several different professions, doesn't mean I shouldn't get to use my rep where I want.
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