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Originally Posted by Pae
Edit: However, if it is re-released, it shouldn't be cheaper than $29 USD.
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I'm going to be quite amused when it comes out for $10, $15 tops.
Basic logic says it won't be $30.
First, we have the fact that it was a truly free item when you spent $30
on something else. The only way it "absorbs" any implied value from this condition is if you were a reading comprehensionally challenged tool who reads "Spend $30 and get a BMP free" and then confuses the fine print that limits you to getting the free BMP on the account that makes the purchase as somehow conferring some sort of uber exclusivity AND then proceeds to spend $30 on stuff you don't actually want so you can grow your ePenis just a little bit more. Still, the only implied price is for the RCCT who has given the free BMP that value himself - Anet certainly never gave it any particular value in spite of the vociferous forum whining.
Second, you have the current promotion involving spending $40 for 50% off of a single campaign. Admittedly, they boofed the store programming and if you go back a separate time you can actually get two campaigns at 50% off, but in this case the wording and the behavior of the store if you should try to purchase two campaigns at once makes clear the intent: spend $40 and save a maximum of $25. Even if you assume a 1:1 correlation of the intended value of the current promotion with the summer BMP one, you still only arrive at a price of $18.75 for the BMP (and if you go with the average value of the discount, ta-da, $15).