No access key to play

I'm new to GW. I got it for Christmas. I got the game of the year edition. Inside, there is a little square black piece of paper that says "Access key card". According to the support website, your supposed to open it and the key will be inside. Well I opened it, and got white paper. No key. I emailed support and they said to check the support page on where to find your key. So I explained a second time that I did, and its not there. Now I don't get a response. Anything I can do or did I just buy a game that I can't play?

Either continue with your support ticket and send a copy of your receipt and other proof that you brought the game and the access key is missing(like pictures). Or return/exchange the game from where you got it, explaining that your copy is missing its access key. The latter would probably be easier.

yeah did you rip the end off the paper ? like your supposed to and open it up and there should be your key

My key was on the back of a credit-card type card made of plastic.

I think it was covered and you needed to do something to uncover it like scratching or peeling. It was so long ago I forget though.

They mostly are on the card, the cards have different designs, which theoretically makes them 'collectable'. If the card isn't in the box, it's possible it has been mislaid, otherwise you have a true problem on your hands. Continue to contact support on this. The white paper contains the bonus keys I believe.

Ya I did peel off the paper, theres nothing inside. Just white paper where the key should be printed. Ok Ill just bug support a little more or take it back.

Simple solution would be to just return to the shop and ask for a replacement. That way you don't have to deal with ANet's inept support team at all.

lol my friend bought factions and there was no access key card and no manuscript.
then i bought factions and no manuscript was in it?
either anet is trying to dave money on packaging or they have a colorful sense of humor.

its not our fault they decided not to charge a monthly fee.