A sorry. -image is an application switch. You have a Shortcut on your desktop for Guild Wars. If you go in the shortcut properties, you can add the -image switch, and it will automatically download all of the currently available files on the GW servers that you don't have. Note that this can take a VERY long time.
My Dat file is something like 4 Gigs, so that's what you'll be downloading essentially. You COULD just not use -image, and let the game load each area manually again (like your first time playing), but that's tedious.
http://wiki.guildwars.com/wiki/-image#-image
That link has some more info on the option.
You should also note that if you have -image on, it basically turns the shortcut into an "Updater". So make sure you remove -image before you attempt to play. Otherwise, the game will just check for updates, and close.