Here is another list of common scams from the other wiki (there are two for GW, the unofficial, which is a little older and therefore often more detailed, and the official, which is newer, has some better tooltips and developer talk pages).
http://guildwars.wikia.com/wiki/Common_scams
That's a bit more specific.
Basically, you don't see Eye of the North when you hit the "create a character" button because you can't make a character in that game, you can only bring existing characters to it (because it is an expansion, unlike the other games which are full on chapters, basically Eye of the North just doesn't have the starter/tutorial area.)