Pugging is a lot of fun but its only a matter of time before people realize zcoins really aren't that useful. 90 z coins (the usual mission reward) is about 600g for raisu its decent 12-15 mins for that + the gold but for THK its pretty terrible. Some of the bounties are just terrible 35 coins is a little over 200g worth for the maxine/harn its bad the most recent kourna one still wasn't good. Considering the only interesting reward that you couldn't get much more easily by doing something more profitable is the equip pack I think they should probably add some more interesting rewards or increase the number of coins.
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I suspect it is only a matter of time before the interest in the z-quests run out of steam.
1. There is no need to buy so many elite armor for the HoM anymore since transference to GW2 is going to be account based. This means the demand for storage is lower than before.
2. Doing the z-quests is repeating grind on all your characters.
3. Since they happen everyday, people will start to pick and keep only the ones they like. The ones that are too troublesome and lower rewards will be abandoned.