Why do bad players deserve to get any rank in the title? Why should bad players be rewarded for poor play? They shouldn't. That's not being elitist, that's using a very simple logic. Good play should be rewarded, not bad play. You are saying dumb down PvP titles, you want them to cater to casual PvE players.
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Titles are experience based in pretty much all games, meaning as long as you practice the activity of the title, you will progress the title: great, EVERYONE CAN DO IT. But why would this make you happy? Here comes the trick, if you are good at the activity of the title, you can progress FASTER. So after you look at your title at the end of the day, you can always believe that you DID progress fast. So if you want to talk about the theory of a MMO which does not try to be addictive, start a new thread and go on dreaming but anywhere else: stick to the reality and be grateful that you can select good teammates into your guild/pug/etc.
Why is the Codex title different from other titles? For one thing, a large percentage of players don't progress. And that is problem because we are sorry for those ppl? No, we don't care if they do have a title or not, but we want them to play CA because if the bottom 20% leaves every week (because they have zero accomplishment) you are going to be playing with yourself in 6 months.