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Isnt there some way for guys in the US to just call their bank and have these billings reversed?
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Yes. If the transactions are reported as unauthorized, they will eventually be reversed.
The problem is, that can take several days, the bank may or may not reverse the overdraft at basically their discretion (meaning the unauthorized transaction won't stand, but the fees for going over your account limit might,) and often an account is locked while an investigation is done, meaning people don't have access to their funds or credit card during the reversal process.
If they have authorized payments already coming out of the accounts sent into overdraft, their cheques will bounce, giving them more overdraft and late payment charges from third parties, which are less likely to be reversed. This may also affect their credit score.
For some people, it will be after the weekend before this is fully resolved, particularly because new overcharges were continuing even after the problem was identified, so there's a second wave of customers who had the same trouble. So even with a refund, it's a pretty serious problem for the people affected.