I'll preface this by saying, as others have, that I have absolutely zero problem with ArenaNet finding ways to help fund their development. I've sunk a decent amount of money into copies of the game and bits of merchandise for this reason.
That all said, I have my concerns about these costumes.
A
PCGamer Article sums up my first point nicely. This quote in particular:
Quote:
I worry that by simply converting vanity pets and mounts into a straight paid-for transaction, Blizzard are cutting off a route to reward their community. I wish that, as they put the Celestial Mount on the store, they'd also offered a similar, but even rarer mount as a reward to anyone who was featured in their fan art gallery. Or for the best machinima.
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Throwing these costumes in the store and leaving it at that feels like a poor use of resources. The whole purely aesthetic costume concept lends its self perfectly to things like veteran rewards, tournament rewards... and so on. It's a great opportunity to strengthen your community at next to no cost. Some are given out to fansites for give-aways or contests which is great step that we appreciate hugely
(details coming soon), but there's a lot more that could be done.
With every new costume introduced, set aside 5 that you give to notable individuals with some design alterations or additional branding to make them stand out. When a guild wins a tournament give those players each a slightly altered costume of some kind, like a uniform for their core players. Just examples, but you get the picture - micro-transaction material should be more than just PlayNC store fodder. You've already put in the leg-work to make the costumes, and for a bit more thought and a days extra work for an artist you could do a lot to increase their impact.
From a psychological point it also makes them much more appealing. They aren't just being made to rake in money, they are also being made to reward members of the community. So they put them on sale too, who cares?
My second issue is with ArenaNet's sincerity with these micro-transaction additions; how much effort has gone in, and how much they really contribute to either side.
These costumes are rather nonchalant dip into micro-transactions, and I'm not sure what their reasoning is. If Guild Wars 2 is to rely heavily on micro-transactions then it will be a whole different playing field (far more infrastructure around micro-transactions), and any experience gained from this dabbling will be worthless - assuming this is for testing purposes. It had occurred to me that perhaps the costumes were just a way to fund the live team's operations, but I doubt it's even paid the salary of one junior staff member. It still helps with funding I suppose, but if it's funding you are after then there are much stronger ways of going after it.
How about this: Instead of using highly priced trivial aesthetic items (usually found for cents in an item store) as the basis of your micro-transaction dabbling, use real content. Package all of the 'Guild Wars: Beyond' content into individual DLC packages and sell them for $10 each, and give the costumes as a sweetner. Actual gameplay content would be a lot more attractive to a much broader audience, giving you a stronger business case for dedicating resources to it.
So long story short: I haven't bought all of the costumes because the whole thing feels half-assed. Don't get me wrong, the costumes look great, it's the implementation that bothers me. I can't help feeling that much greater things could have been achieved for all sides, had the thought and effort been put into it.