Product Placement

Oleg

Frost Gate Guardian

Join Date: Mar 2008

The Apologetti

W/

There are no monthly fees with GW. GW2 will follow the same business plan. The income streams are limited to the sale of the game, and ingame store downloadable content. While it seems to have sustained GW for 5 years, the dev teams have not exactly been faced with the problem of how to spend all their funding. I'm wondering how people would feel about other sources of income... like advertising.

It would be easy enough to plonk an ad on the log in screen, but why limit it to there? How about we place the products being sold in the game? Do away with the red cape vs blue cape in PvP, make it Coke vs Pepsi - a battle of taste!

Bilboards on the mountainsides. Subtly change names: The Bill Gates of Kryta.

OK, a little over the top there, and a little hard to find enough companies with global markets that would want to advertise but it could be done. It wouldn't really suit the period, but what the hell, it's fantasy.

So, who would leave the game in disgust if this happened? Who wouldn't care? Who'd want to see it?

damkel

damkel

Lion's Arch Merchant

Join Date: Nov 2005

W/

A funny thought. But no thank you.

Riot Narita

Desert Nomad

Join Date: Apr 2007

I think in-game adverts for modern-day real-world products would ruin the GW vibe/atmosphere.

They can put whatever they like on the login screen, as they do now for their own ingame store ie. they don't require click through to get into the game, and they're easily ignored.

I'd also hate advertisers to have any kind of influence over the game content, because they "pay the bills", or they're trying to out-do their competitors product placements etc.

-Makai-

-Makai-

Jungle Guide

Join Date: May 2007

WA

DH

Rt/

Unlike some game developers (*points a finger at EA and their new Sims 3 streaming ad "feature"*), Anet actually has a little thing called integrity.

Silmar Alech

Silmar Alech

Lion's Arch Merchant

Join Date: Aug 2009

Europe

Tom Son [TS]

E/

Having real-world advertising while playing a medieval-style rpg disrupts playing and immersion to the point that I would cease playing immediately. Or not buy the game in the first place. No discussion.
I buy for playing the game, not for watching advertisements.

Advertisements from NPCs for ingame-goods as part of the environment ("Buy Gumpy's best Swords from Gumpy's Sword Armory" signs in a town) are a totally different thing - those would certainly be welcome as part of the atmosphere.

Mintha Syl

Mintha Syl

Desert Nomad

Join Date: Apr 2010

Quote:
Originally Posted by Sante_Kelm View Post
Anet actually has a little thing called integrity.
This.

I would really be disgusted for something like the OP's suggestion.

pinkeyflower

Krytan Explorer

Join Date: Jan 2010

/notsigned

Would make the game look really bad in my opinion and ruin the atmosphere.

Gift3d

Gift3d

Forge Runner

Join Date: Feb 2007

Las Vegas

Enraged Whiny Carebears [oR]

W/E

HERP DERP LET'S DO /SIGN AND /NOTSIGN CAUSE THIS IS A SUGGESTION, AND A SUPER SERIOUS ONE AT THAT!

would it shy me away from the game, probably not. still gonna be a good game either way, but it would make for a bad atmosphere and make arenanet look like a bunch of amateurs. they wouldn't. this has been an undertaking for them since day one, and i'm sure there are many plans (and backup plans) to get the funds they require without selling out.

Jidai

Ascalonian Squire

Join Date: May 2010

ANZ-Anzac: Dead but not forgotten.

Mo/

Did it,
Korea, Coke.
Done
http://wiki.guildwars.com/wiki/Coke_Item

Quaker

Quaker

Hell's Protector

Join Date: Aug 2005

Canada

Brothers Disgruntled

Like a lot of people, I don't watch much TV any more because of all the commercials (and most of what little I do watch is DVR'd so I can skip through the ads). And I'm getting a bit peeved at having to watch a commercial before some Youtube videos.
So, ads in GW2 would be a definite deal breaker for me. I'd rather they went more micro-transaction.

With reference to the above Korean Coke promotion - that's not a whole lot different than the mini-pets sponsored by PCGamer and other magazines. I don't mind that - as long as the in-game item doesn't have any overt advertising on it and blends into the game's style. Hell, I've got the Destroyer and Asura mini-pets. I really wouldn't want to see GW2 become some sort of pop-culture spawning ground either - no Hahna Montana or Hairy Potter mini-pets.

And, btw, if this thread is some lame attempt by ANet to "test the waters" - consider the waters to be tested .... and toxic.

Mintha Syl

Mintha Syl

Desert Nomad

Join Date: Apr 2010

Quote:
Originally Posted by Jidai View Post
So ugly

Nerel

Nerel

Jungle Guide

Join Date: Jun 2008

Australia, what you want my home address?

[CAT]

Mo/

Quite sure that it's a bad idea, it would just seem so out of place in a FANTASY MMO-like game...



I don't know why, but this vanquish is making me awfully thirsty...

Deviant Angel

Deviant Angel

Krytan Explorer

Join Date: Apr 2006

On a boat!

Homeless.

Mo/

You have been playing for 3 hours. Please take a break and enjoy a Red Bull energy drink!

No.

The Scorpion Knight

The Scorpion Knight

Krytan Explorer

Join Date: May 2009

Anet should just start selling ingame money for real cash. That would eliminate every other gold farmer.

Steps_Descending

Steps_Descending

Wilds Pathfinder

Join Date: Apr 2007

IN my pocket plane. Obviously!

Little Tom's Pocket Plane [THom]

Me/Mo

Quote:
Originally Posted by Jidai View Post
In fact the items don't scream "Buy Coke!". They're skins are pretty normal.

On topic, that would seriously break the immersion unless very well done. And it wouldn't be done well enough.

But seeing somehting like a pepsi logo engraved on a wall instead of a neon sign or being done "in-character" might pass. But that'd be more of a joke than publicity.

Rocky Raccoon

Rocky Raccoon

Desert Nomad

Join Date: Jan 2007

Massachusetts, USA

Guardians of the Cosmos

R/Mo

It might work if it were for Acme Chastity Belts, Ace Helmet Company, etc; so I say no to modern ads.

dusanyu

Lion's Arch Merchant

Join Date: Nov 2007

Illusion of skillz [Iz]

W/E

i can see the occasional ad for joke products that fit into the game in a funny way (in that new script they talked about on the blog recently.

Dwanya Bubble?
Rata Sum rat traps

Killed u man

Forge Runner

Join Date: Feb 2006

Lol @ Anet's integrity statement. When they completely ignored the community (aka the first 4 years) they lost pretty much all of it. When they started using micro-transitions (which on it's own aren't bad, but do stray from the "free online play" because you still have to pay for this "extra content"), they lost that tiny bit that was left.

Also, I personally really don't care, as long as it's subtle. I really wouldn't mind if you could buy "coca cola" at the merchant, and it would have the same effect as one of those sparkler bottles. (25% IMS for 10 minutes)

Doesn't hurt me, and only provides more money for Anet to pay for servers, etc.

majoho

majoho

Forge Runner

Join Date: Jul 2006

Denmark

Such a stupid thing would make me quit for sure.

I already hate many of the contemporary references in fantasy games, like the US cultural imperialism found in WoW.

vamp08

vamp08

Krytan Explorer

Join Date: Nov 2006

PA, USA

[COPY]

D/

Quote:
Originally Posted by Oleg View Post
How about we place the products being sold in the game? Do away with the red cape vs blue cape in PvP, make it Coke vs Pepsi - a battle of taste!
I actually wouldn't mind having that; if it will grant us frequent updates and server upgrades because of the advertising money, then by all means go for it.

As for the billboards: No thanks.

*is drinking Coke as I type this*

Bobby2

Bobby2

Furnace Stoker

Join Date: Jun 2007

Delayed in order to meet ANet's high standards

[MaSS]

W/E



Remember this?

Lanier

Lanier

Desert Nomad

Join Date: Jan 2010

[Pink]

P/

I would say yes. It certainly wouldn't change the game experience at all for me and if Anet makes more money, they can afford to hire more people to work on game and skill updates more often.

Black Metal

Black Metal

Desert Nomad

Join Date: Jan 2009

N/

some people never end to amaze me with how completely destructive their suggestions are. Oleg, you may well have had the worst suggestion ever. What a way to take you out of the game -- a fantasy world of magic and steel, to see modern day product ads.

It bothers me when carebears assume Anet needs more money grabbing opportunities, but this one is pathetic, and while Anet has it's share of f-ups, as an earlier poster mentioned, they do have integrity, and I'm positive this suggestion is well beneath them.

To Oleg, Lanier, and anyone else who feels compelled to give Anet their money for nothing in return, please feel free to send them a personal check, but leave the rest of us out of it.

billypowergamer

billypowergamer

Frost Gate Guardian

Join Date: Aug 2006

Quote:
Originally Posted by Oleg View Post
Bilboards on the mountainsides. Subtly change names: The Bill Gates of Kryta.



ummmm....no

Lanier

Lanier

Desert Nomad

Join Date: Jan 2010

[Pink]

P/

Quote:
Originally Posted by Black Metal View Post
To Oleg, Lanier, and anyone else who feels compelled to give Anet their money for nothing in return, please feel free to send them a personal check, but leave the rest of us out of it.
Well Ideally we would get something in return. If Anet got more money, maybe they would be able to hire enough people to bring back monthly updates and bring us more, larger, game updates. I mean who would support giving Anet money for nothing in return? The whole point is that if Anet gets more money, they could use it on maintaining the game. Besides, although this suggestion may ruin the game for you, it wouldn't change anything for me except possibly give me some more lol's.

And lol at billypowergamer's pic. Great idea right there.

Black Metal

Black Metal

Desert Nomad

Join Date: Jan 2009

N/

Lanier, get over it. GW is 5+ years old, GW2 is rightfully 95% of Anet's focus, and let's just ride this dying horse until the new pony is ready.

And if in-game product placement gives YOU more lol's (as you said it would), leave everyone else out of it. Man I wish this thread would disappear, nothing good can come from it.

Ghost Dog

Krytan Explorer

Join Date: Mar 2008

W/

Quote:
Originally Posted by Killed u man View Post
Lol @ Anet's integrity statement. When they completely ignored the community (aka the first 4 years) they lost pretty much all of it. When they started using micro-transitions (which on it's own aren't bad, but do stray from the "free online play" because you still have to pay for this "extra content"), they lost that tiny bit that was left.

Also, I personally really don't care, as long as it's subtle. I really wouldn't mind if you could buy "coca cola" at the merchant, and it would have the same effect as one of those sparkler bottles. (25% IMS for 10 minutes)

Doesn't hurt me, and only provides more money for Anet to pay for servers, etc.
You sound like another kid talking out of his ass.

This would make the game look like some POS top 100 free mmo list garbage dump.

Neo Nugget

Neo Nugget

Site Contributor

Join Date: Jan 2006

R/

You know, ads in a game aren't always a bad thing. It really depends on the game.

A while back I played Rainbow Six Vegas 2 and spotted a movie poster for Quantum of Solace while playing in the Theater Level. That obviously fits the game and didn't "ruin" my experience at all.

Obama also had his campaign billboards in Burnout Paradise for a short while.

Of course, as others have said, such advertisements probably aren't even something Anet has considered. They would be way too obvious and would cause more uproar than when Anet charged for costumes.

tasha

tasha

Auctions Mod

Join Date: Jan 2006

UK

Mystic Spiral [MYST]

Quote:
Originally Posted by Oleg View Post
OK, a little over the top there, and a little hard to find enough companies with global markets that would want to advertise but it could be done. It wouldn't really suit the period, but what the hell, it's fantasy.

So, who would leave the game in disgust if this happened? Who wouldn't care? Who'd want to see it?
Yes I'd leave, yes I care and no I don't want to see it.

When ArenaNet have put so much effort into creating an immersive world in Guild Wars and Guild Wars 2 especially it would be very counter productive to add modern advertising into it. Running into a town to see huge posters for graphics card brands, game memorabilia and more besides just doesn't sit well in the setting they're going for. That being said there will be some advertising in Guild Wars 2 - just check out the sandwich board advertising Happy Hour at the tavern in the latest blog post. Who knows what extra perks learning the new languages will bring?

In my opinion, in game advertising for real life products rarely works well. The only example I can think of that really worked was Hellgate:London, where the walls of the underground stations were plastered in advertising related to the game and technology (the comics for example). The reason it worked there was because it was accurate for there to be advertising there (Hellgate: London had a post modern setting). You go into the real London underground and the place is covered. It would have felt wrong for there not to be posters on the walls. Didn't save the game though :P

IlikeGW

Jungle Guide

Join Date: Aug 2005

This seems like a troll thread. You've suggested everything people hate about in-game ads, Anet do.

Either you're trolling or have some fixation on giving Anet money like they're suffering and in need. Anet is fine they have hundreds of employees and are working on a highly anticipated sequel. If you want to throw money somewhere to feel good, try a developer that's still indie, or a charity.

Benderama

Benderama

Krytan Explorer

Join Date: Jul 2008

UK

[Rage]

Rt/

This isn't one of those "evil empire" companies. i remember EA was gonna try this with the sims 3, and they didn' in the end due to fan rage. this IS a bad idea, even for the login screen. doesn't matter how much money it brings in the company's reputation will be hurt.

HawkofStorms

HawkofStorms

Hall Hero

Join Date: Aug 2005

E/

Why is it that every person who plays an MMO is so obsessed with how much money the game makes? Why does everybody like to pretend they are an accountant when it comes to MMO games?

MMOs are the only games were people constantly complain and mutter about "well this game has 2 million subscribers but needs another 1 million to break even, therefore it is a financial failure." No other video game forum talks about sales figures like an MMO forum. I don't hear people on forums for Halo/CoD/Starcraft/Mass Effect going "well I love this game, but the company really seems to be in financial trouble."

Why stress about this? Let A.net, the people whose salaries depend on this, figure this sort of stuff out. After all, they are the only people here with actually numbers to back up any of the wild claims made about how profitable the game is. Anything we say is just speculation.

Black Metal

Black Metal

Desert Nomad

Join Date: Jan 2009

N/

thank you hawk, that pretty much sums it up. Please can a mod close this.

-Makai-

-Makai-

Jungle Guide

Join Date: May 2007

WA

DH

Rt/

Quote:
Originally Posted by Ghost Dog View Post
You sound like another kid talking out of his ass.

This would make the game look like some POS top 100 free mmo list garbage dump.
I was about to go on a long diatribe about how advertisements ruin artistic integrity, but you summed that post up nicely.

Quote:
Originally Posted by Bobby2 View Post


Remember this?
"Gotcha!"

"Gotcha!"

"You're mine!"


Quote:
Originally Posted by Benderama View Post
This isn't one of those "evil empire" companies. i remember EA was gonna try this with the sims 3, and they didn' in the end due to fan rage. this IS a bad idea, even for the login screen. doesn't matter how much money it brings in the company's reputation will be hurt.
Glad to hear they're not going through with it. They tried that thing with The Sims Online and everyone hated it (though the game died because it sucked). This still ain't going to make me remove all EA files from the fire wall's bad list, though.

placebo overdose

Wilds Pathfinder

Join Date: Jan 2007

N/

I'd only want this if they treated the additions like other culture references. Like an emote(many dances see http://guildwars.wikia.com/wiki/Dance) or in non essential dialouge

Gift3d

Gift3d

Forge Runner

Join Date: Feb 2007

Las Vegas

Enraged Whiny Carebears [oR]

W/E

Hey, i'm actually interested in this thread, so can we please start to pay attention, read the OP's post a few more times, and stop using the word "suggestion" cause no real suggestions were made here? It'd greatly improve my viewing experience. Thanks!

belshazaarswrath

belshazaarswrath

Krytan Explorer

Join Date: Mar 2006

AMP

If that's what they need to do to constantly update the game then I'm all for it. But if they have all that advertisement and the game gets updated at the same speed as GW1...they can shove it up their asses.

Rhamia Darigaz

Desert Nomad

Join Date: Apr 2008

the benefits of in-game ads for real-world products are two-fold:

1) increased revenue for ANet/NCSoft

2) drives away scrubby role players who give a shit about immersion

Nerel

Nerel

Jungle Guide

Join Date: Jun 2008

Australia, what you want my home address?

[CAT]

Mo/

Quote:
Originally Posted by Rhamia Darigaz View Post
the benefits of in-game ads for real-world products are two-fold:

1) increased revenue for ANet/NCSoft

2) drives away scrubby role players who give a shit about immersion
They'll certainly need the additional revenue streams from advertising/product placement if they only expect to sell the game to arrogant, elitist dicks....

Arden Kindlecorpse

Arden Kindlecorpse

Academy Page

Join Date: Apr 2007

East Coast, Australia

The Apologetti [Soz]

Oleg.

Stop trolling you naughty boy.

I hope your 'net is back in working order soon though