Quote:
Originally Posted by Bassma
Well you can TRY to be honest all you want, but, it's not going to be August or Sept of 2011. They haven't even opened a beta or preview play yet. Online with GW1 they had a preview play in May at some major convention and then it was nearly an entire year before the release beta play build. So, I don't expect GW2 until between Apr and Jun of 2012 and I'd give good odds those are correct speculations.
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They've already stated, multiple times, with emphasis, that they will not be releasing any sort of preview or beta play until very shortly before they are ready to do the full release. That they want a fully functional and all-but finished product to present in beta so that there are as few differences between the beta and the final product as possible.
In terms of the overall speed of release of the dervish updates, the Embark Beach content, 7 heroes, etc. I'm going to offer up a theory...
I worked for a company a few years back which had had an f2p game already out and in the market for about 2 years before I went to work for them. Their first release had been an indie game, one a few hobbyist developers honestly threw together in about 6 weeks. It acquired something of a cult following about a year after it went live, and suddenly the population exploded and people were eagerly asking for a newer, more comprehensive continuation of the game. Suddenly these 4 guys were trying to undertake a massive project based off of what had been just a hobby. A non-paying hobby.
So they rolled out something new - also f2p but with a few account bonuses you could purchase, the fans loved it, and began screaming eagerly for more. Ok, off to work on a third release, and they needed help - which is where I came in. Setting up a support system for their two previous games (which were JUST a hobby, remember?) and having to deal with problems players uncovered with the game mechanics, etc. In the end, they'd released the second installment earlier than they should have... they'd given in to pressure from their fans, and cleaning that mess up was a hell of a job. I've never clocked so much overtime. LOL
When they were working on their third release, they'd done much as Anet has with GW2 and with these other updates... begun talking about them ahead of time. "We're working on this, that, and this other thing... more to come!" And yes, of course the fans were impatient. I mean, c'mon, we love the games we play or we wouldn't keep playing them, right?
So twist of fate... they're working on the third release, they're fixing mistakes in the second, fans are clamoring for both... and one of the primary developers and driving forces behind the network, dies. Car accident. So here are his friends/co-creators left grieving him and trying to roll out a product that he'd been a big part of the heart & soul of. Fans were getting more impatient... and at times, downright abusive... lots of negative chatter on the forums, lots of snide comments on blogs. More death threats for me as head of support. LOL
The guys made a decision... they had 7 major things they were working on, things the co-creator had been steadily telling the community about for months before he died, plus the third release. They knew exactly when the third release would be ready, give or take a couple of days... so they waited until about 14 weeks before that, and suddenly began releasing the 7 projects, one every two weeks.
End result? 14 weeks of very good press, very good community relations, very positive feelings among their fan base. 14 weeks of "ZOMG THIS IS THE AWESOMEST I LUV U GUYZZZZZ!!!111!!!!" 14 weeks of super positive, hyped up blog/twitter comments about how great the updates were, how amazing the new content was...
... and then the third release hit, and everybody and their brother rushed out to sign up and play, pouring in their money for account upgrades (gold packs, skill packs, etc.).
Those guys, who started as hobbyists, made a LOT of money. The third release was a quality product, still f2p... their entire income base rested upon the purchase of account upgrades... and they sold like hotcakes. By creating so much good will among the fans and the game review sites in the weeks before release, they guaranteed themselves a massive influx of cash. They created excitement, interest, hype... just by releasing content they'd intended to all along. It was the TIMING that made it all so lucrative.
ANet may be using a similar marketing plan... if they're intending GW2 to be released this year, they can get people really hyped up and invested in the GW universe by doing a flood of much-anticipated releases on a steady basis leading up to the launch of GW2. CNY...dervish update... 7 hero parties... Winds of Change... preview play at a con... beta... that's at least 5 major hype-inducing things that they could space out monthly, culminating in the release of GW2.
And with that kind of hype and the attendant good will it would generate, they can expect to snag (or bring back) a greatly increased customer base who will run out to buy GW2 as soon as it hits the shelves.
Cynical as it sounds...whenever you want something from a gaming company and it isn't coming as quickly as you want... look at ways they can PROFIT from making you wait. Ultimately, it IS a business, it MUST show a profit. They're going to make decisions based on what is going to turn the biggest profit. They'd be stupid to do anything less.
Professionally as a gaming industry employee, I find a lot of their decisions brilliant from a marketing standpoint.
Personally, as a gamer, I find them frustrating as all hell. LOL