Most of us knows GMs rarely makes an appearance ingame, at least not visible to our mortal eyes. When they do show up, it's virtually impossible to get into the district they're visiting.
NPC Medium
Make regular appearance ingame as an NPC, maybe showing up simultaneously in all districts of a certain city at a given time. This NPC acts as a medium so when GM/Staff talks, their voice is echoed to all the channels. This obviously works best when they're mostly just letting on some information or just saying hello as they can't possibly hear what people are saying in dozens of channels.
Nick-style appearance
Make a "Staff Representative" NPC appear somewhere in the world on regular intervals. Sort of like Nick, but all the NPC does is maybe reveal a little clue of what's to come, something fun we never knew about the staff, something GW2 related etc. As an example:
* Say first Thursday of every month, somewhere in the world an out-of-character NPC shows up (It could be Kuuna in Ascalon Settlement, an Oni in Divine Path, a heket in Glint's cave etc). Players must first find out it's location, and when they do they get maybe a few lines dialogue of something staffs wanted to say. A few days later the NPC is gone. This is not a staff-appearance like suggestion #1, just leaving a little message to us fans
