20 Nov 2011 at 14:44 - 5
With in the Winds of Change content coming out, chances are it's the first time many newer players (post EotN starters) are paying much attention to all the side quests in factions.
Up until now most people probably just rushed through the campaign to start SCs and Elite Areas and do the vanquishes for the HoM to get ready for GW2, but as WoC has encouraged people to pay a bit more attention to Cantha, chances are there is alot of people discovering this for the first time. That's probably be why there might seem like there is more people doing it at the moment.