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Considering that 110+ million people (mainly americans) tune in for the superbowl, it is no minor event. I'd would think that Anet would sympathise with it, being an american company. The game has evolved where it is basically a national holiday and it really does take up the entire day, not just the 3-4 hrs during the game itself. Since the finale and the superbowl are in conflict, there really is an impact.
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As you said its mainly an American sport watched by Americans and Guild Wars despite being created by an American company is a world wide brand name. The game wouldent have the success its enjoyed if it didnt cater to various world wide events in this case the Chinese New Year.
Also if you want your items from Sunday turn on your pc go afk on one of the sponsored districts get your items job done.
Anyway its a moot point now we know its next weekend but feel free to complain about it

On Topic: Glad that Anet gave us the information!

Pol



