Granted, other MMORPG may be more guilty of this than GW, but many of the GW quests are nearly as bad -- and let's not mention the sheer grinding involved in getting some of the items (Ectos, anyone?)
Just out of curiosity -- if one wasn't going to buy the material, how many runs in fow and uw would it take to get the fow armor?

So please please please --> better, more coherent stories and more interesting quests...