Simple concept really, PvP players gain fame when they achieve something admirable, why can't the same count for PvE players? I for one am just as impressed by a party that completes the entire fow as with a team that wins the HoH once.
Perhaps an experience system could work, that when you have 100.000 EXP you gain 20 fame, still means that you need a lot of experience to gain a rank. Currently, ranks play an important role in selecting players for PvP - why can't the same count for PvE?
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if you bothered reading it the statement was that there would be some (unspecified) *recognition* for pve players