I've been reading the forums for a few hours now(not long I know) But there seems to be a general idea floating around that starting a new guild is the next thing to impossible. Well, for most of you that's probably true, but for those who are hardcore about it, here's some tips for you.
My tips come from several years of experience. I was a guild leader for three years on Diablo2. An officer of a guild on EQ for one year and a leader for one year never at one time, so that amounts to around 5-6 years of guild leadership experience. I am currently the Leader of my guild on Guild Wars.
1. You MUST be the most active or very close to it in your guild. As a guild leader you cannot expect any growth in your guild if you're not active. People will get discourage quickly with a guild where the leader has 2 or more days since logged on time consitantly.
2. You must promote activity like crazy. Even when noone else is talking, you may often times be forced to talk to yourself. But if you want to build the community amongst your members you have to be the one to instigate unless you're lucky to find those special members that do it for you.
3. As the guild leader, most of your time must be spent doing one of two things as a general rule.
-Recruiting new member.
-Organizing guild activities.
Don't expect to have much time for yourself to work on quests/building fame/etc. Guild activities can include any number of things; 4v4 Team Arenas, helping a member with a mission, TotPK, GvG, etc.
4. Have(at the minimum)a loosely defined objective or(at the best) a well defined objective. Having a well defined objective for your guild will let recruits know what your guild is about. It will also help in the recruiting process. Most people are looking for something in a guild, and if you can fullfill that something they will want to join you, and if you don't fullfill that something, it helps keep disgruntled members from ever joining your guild in the first place.
5. Keep your roster up to date. Having a long list of inactive members can be subtly discouraging to your members who are active, especially if those who are active are few in numbers.
6. Promote people to officer who will help you. Don't just randomly promote anyone who seems good at the time to an officer position. Promote people who are almost or more active than you are. Inactive officers are almost as discouraging as an inactive guild leader.
7. Use the many communication tools available to you! A guild with a website, teamspeak/ventrillo, message board, etc. has that much more opportunity to stay in touch with its members and grow as a community, of gamers and friends.
8. As your guild grows, keep a decent ratio of officers to guild members. And try to space out your officers online times to fit the member online times. Having any given officer online at any given time a member is on can help tremendously with activity, and overall member morale.
9. Be organized. In everything that you do, be organized about it. Guild events that go poorly because of bad organization is one of the quickest ways to loose members, espeically in Guild Wars, because guild hopping is so easy. Even if it wasn't the best experience, if it was well organized people have hope for the next time.
10. Be humble. Welcome advice, suggestions, comments, from members, and be willing to use them. Your members are there for you just as much as you are there for your members. Most people like to give input to thier guild if they care about it. So be open to suggestions and ask for them often.
11. Settle disputes quickly. Disputes, fights, etc., amongst guild members must be dealt with swiftly in order to create harmony within the guild. There's nothing worse than a long drawn out fight amongst guild members to cause splits and lost members, even those not involved.
12. Finally, set a good example. How you play the game, the things you say, the things you do, will set the tone for the guild on the whole. So, if you're a jerk, often times the guild will become a group of jerks and those that don't generally leave. If you're a considerate nice person, the guild will become a group of considerate nice people, and those that are jerks will either leave or get booted quickly.
I hope this helps those of you out there that are looking to build a guild. Please feel free to add anything to this list. I know there are many guild leaders/officers out there with lots of experience who could probably add things to this.
Take care and good luck.
(added)
13. This tip deals with officers. As I said previously officers are vital to the success of a guild. The most effective way I have found to pick officers, and the method I use in my guild now, is to pick them based on personal skills that they show. We currently have a 3 types of officers, not including our second in command of the guild. Recruitment officers, inner guild relations officers, and leadership officers. Each officer has shown a special talent in one of these three fields and has been assigned to it accordingly. If you would like more detail on what each of these officer types mean, just check out my guilds website, it's in my profile.
M

- just harder in Guild Wars.
However, note that if you put your standards too high, don't expect to be getting any members anytime soon