
doesnt have to be chickens, could be random animals...
but add an arena in the middle of some town...and a few NPCs to take bets...Create a bunch of fake stats you can read on the contestants...then have them come out and kill each other.
I can see it now ... 50 people all huddled around the pit...the gates raise...the animals run out...People start CHEERING!!! YEAH ICEIMP !!! YEAH FIREIMP !!! YEAAAHH GOOO WAHOOO YES I WON!!!
of course, the house always wins, and it would be set up that you only win a percentage of the total bets, so its a money sink