Items in special edition of GW?

Hi. I entered the code on the back of the cd box that was in the box and it tells me that I am supposed to unlock 7 normal skills, 1 elite skill and 2 weapon or armor upgrades. After entering the code, all I have unlocked is 1 PvP Unlock coupon. Does this allow me to unlock all this stuff? If so, how do I do that? Thanks