Pleae Help

I just bought Guild Wars and theres no Serial Code inside the Security Card. Ive sent a help request to the email adress on the Security card but havn't had a reply except sum automated message about it taking them a day to send an email. Anyone know what I can do ? And will they do anything ? I think ive been royal chumped . When i ordered the game i ordered another for a mate and his had a Serial Code in it. Pleas anyones help would be great
Ali

I had the exact same thing happen to me. I just took it back to EB and got a new one. By the way, don't spam multiple threads in different forums.

Could be possible piracy. I doubt from Electronics Boutique, but if you get it from a lesser establishment. Why would Anet forget that? You may want to contact their support (Anet's) if you haven't already.