Game Retail Key??

Now this may be a really really stupid question but it's got me stumped. I just bought this game off of Amazon UK but I apparently can't play it cus I need a retail key or something like that. Where do I get one? I have absolutely NO previous keys from Beta weekends or otherwise so I need one from somewhere else. Thanks.

If you just bought it from Amazon, I believe you'll have to wait for the game to arrive in the mail. The game package has the retail key.

I gor the game about 5 mins ago, thanks for the swift reply. I look on the back.

Well I just looked on the back of the CD 1 sleeve and I can see where the code SHOULD have gone but it isn't there. What's written is: UK-ST.

There's a little silver strip you have to scratch off inside the cover of your CD case to find your CD key. If that's where you're looking, I'm not sure exactly what's up. All I have to go on is my copy of the game: if you can't figure it out, I'd recommend contacting http://support.guildwars.com

Wow, thanks I found it! You people are the best.

well.... i got mine from gamesmarket and they send me the cdkey... -.-; i want it soon~!