EQ2 actually SUPPORTS BUYING of ingame items for real life dollars on several severs now. Of course it's server specific, but, still there's SOE trying to make another BUCK.
I read an article earlier this year that stated around the globe this is a billion dollar business venture for a lot of people. It's not a game to them. It's easy fast cash at the expence of the games economy and players fun in the game.
My theory is they don't want these games to last forever, they want you go buy another and another and another so they can keep milking people over and over for real life dollars for the ingame items and high level characters and ingame coin. It goes with the saying "A Fool and His Money are Soon Parted".
And like mice to the pied piper, people quit one mmorpg for another and pay that retail price and in most cases that $15 a month PLUS buy ingame items, coins and characters off of ebay. What a business and people are gullible for it.
For me it's the reason I stopped playing the PAY TO PLAY mmorpgs and only play Guild Wars now. Even though I believe I know the system at least it's not costing me a monthly fee to be part of it.

Don't you ever wonder why you never read or see in the News of any of these sweatshops ever getting busted or taken to court? Now I know if I was a reporter or a big media outlet, I'd be wanting to place a story like that front page since it's so widely used and abused over the last 6 years. Interesting that's never happened by one of the Majors that produce mmorpgs and such. It's easy to say "Oh We Banned Them", how do you know they banned ANYONE? And even to keep it LOOKING legit, they could very well ban an ACCOUNT while giving their sweatshop employee a brand new one to start working with and if it is the majors doing this, dontcha think it would be pretty easy for them to give an employee ANY level character they wanted at any time? The light of this came when on the Test Servers of EQ I found out you could start at level *25* just by inputting a /command. Imagine that, so if they can do that for anyone, I'm pretty sure they can have an employeee get a level 75 buy putting in /command 75 with it specifically open to that account.
Ingame I have been confronted by several of what I would call peddlers. They have a list of the best items in the game and if you ask about it they lock onto your location by sending a join group signal. And rush over to you and drop as many items as they can into the view window (even if you didn't ask them to). Then they say "What want"? "How much you pay?", they will try to make any deal possible if it's within a certain price range, they all have a low and a high (which is what they auction for in the first place). And funny enough their names are Chineselike, Ho, Hia, Lang, or Cho, Min, Lah, things like that, in all encounters though the names have always made me suspicious that these are farmers for ebay cash.
Basically though, these kinds of players/employees only bother people who worry and worry and worry about the economy or afraid they will never catch up to the JONES. If you're just a common joe player who's just out for FUN and ENERTAINMENT, none of these people affect your style of play. They are merely out there for the "impatient", the "whiners", "those that can't stand to be left behind or aren't in the forefront or limelight", these are the kinds of players that will flock to the ebayers and "farmers for profit". And there's 1000's of them that just can't stand that their friend or someone they know or even don't know has something better than they got and in their minds it would take them years to ever aquire it UNLESS they used EBAY and got an advantage.

The EULA for all pratical purposes is a joke, it's not enforced by the standards it should be and in many cases it can't be enforced because there aren't any international laws inside some of these countries.
Where Anet's problem lies is they are so concerned about stopping these botters and ebayers, that they are hurting the core base of their players even more. Robbing Peter to pay Paul just isn't the way to go about it. They should leave drop rates and casual income alone and go specifically after botters and ebay farmers "personally and confront them with law suits", but, see that costs them litigation fees and that's expensive for them, so, the easy way for them is just to punish everyone.

The person who makes a mmorpg with no economy no trading no sharing of items whatsoever will be the mmorpg that will have the best community and gameplay. All drops are individually specific and only the person that it's specified for can pick it up and ever use it. Although you could transfer it to alts since alts are not another player and the alts would have to be on the same account and vault. Without player trade or player interaction in trades that would pretty much eliminate ebay farming.

ANd think of all the wasted time auctioning and trying to sell items that would no longer be part of the game. The adventure would be the game and/or pvp. Plus wouldn't have to keep all that data of transactions between players or people scamming other people etc. etc. It's a sound idea, I hope someone does it someday. NPC vendors would be the only means of upgrading outside of finding the loot yourself. But, in this type of game you would get what you "earned" and not by what you could buy on ebay.