A-Net: Let's see...one year of providing server access without monthly fees, a somewhat steadily growing base of users, a third chapter about to be released that will further tax servers...and our initial budget only covers certain things. Damn the utility companies for wanting us to give them money, and those freaking developers for wanting paychecks! Well, we can still give the players extras they want, we'll just have to charge them for it.
OP: OMGWTFBBQ!!ONEELEVEN! Ebil capitalists trying to actually make some sort of profit somehow! THEY'LL BE CHARGING FOR THE AIR WE BREATHE NEXT, MARK MY WORDS!
Get a grip. There are these really fun things you might have heard of, called trees and flowers and grass. They're in this magical place called 'outside', which does happen to be completely free to go to.
Okay, being serious now. Guild Wars, like WoW and EQ, is a franchise. They are a business. Businesses have costs, and usually do not make quite the amount you think they do. For one, a business or company usually prices its product at 50% of the shelf price, and sells it to other companies for this price.
So, at 2 million copies, A-Net most likely did not make $100 million, provided that you assume every copy is the equivalent of $50. A-Net sells its 2 million products to EBGames, Babbages, CompUSA, BestBuy, etc., for about $50 million.
So, we have $50 million dollars in the bank. Prophecies got, I believe, a full year of development before the team was split in two, so that means once we hit October or so the development teams will have been working for two years. So we need to pay two years worth of salaries to designers, developers, programmers, artists, testers, producers, etc.
Let's say each of these people makes a base 50k a year. Factions had (going by the credits in the manual):
3 Executive Producers
15 Designers
31 Artists
11 Environmental Artists
18 Programmers
5 Writers
2 Producers
6 members of the business team
3 Community Liasons
3 IT workers
3 man Localisation team
4 Web and Virtual Designers
4 Contractors
That's 108 people, we'll times it by 2 to include the team working on Nightfall thus far to give us 216. 216 x $50k = $10,800,000.
Now remember, they've been paying these people for two years, so that's $21,600,000. That's not including benefits, profit shares, and all that other good stuff you generally need to keep your employees happy, so we'll round that up to $22.5 million over two years.
$50 million - $22.5 million = $26.5 million.
COSTS:
Let's say it costs about $1.00 just to store your data on the server per month, for the basic four slots that come with each game. So for each copy of Guild Wars: Prophecies and Guild Wars: Factions, it costs A-Net $1.00 a month before you even play.
2 million copies x $1.00 = $2 million per month. Multiply that by two years (24 months) and you get $48 million.
$26.5 million - $48 million = ....uh oh.
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Now, obviously the Guild Wars franchise isn't going to be that far in the hole. They would, of course, have the initial investments and all of their employees would
not be bringing in $50k a year necessarily. So, balancing costs out to zero would mean I have a margin of more than $20 million for error, and I don't doubt there are errors since I suck at math.
Originally A-Net wouldn't need the excess income, because they wouldn't have had 2 years worth of employees to pay for, nor 2 years worth of information storage for 2 million units at that point. They no doubt had original investments as well, which covered basic costs of original development and probably evened out that $20 million error I have up there.
Quite frankly, A-Net's decision to make new character slots available for a price has nothing to do with an interest in whether or not you feel like shelling out an extra $10-$20 to 'play with the big boys'. It has to do with paying salaries, server upkeep, new campaign product manufacture, and generally all of the things you want that it is
not free to provide you with
over a prologned period of time, during which the costs add up to far more than they originally started with.
The Guild Wars original vision was a one-time-purchase game with outstanding features, great content, and a continuously expanding world. To continue providing that, they have to keep current players happy and buying new chapters and available 'features' such as the new character slots.
Free storage upgrade? Free holiday and weekend events? Free to play whenever I want 24/7 against anybody in the world I want to play with? Not to mention the flexibility of choice between an RPG and a worldwide, player vs. player gladiator arena? Contact people who actually read player forums to see what the players want so they can provide it? All of which would pretty much stay the same even if A-net DID start adding purchasable extras willy-nilly, I might add.
The company
is here to give you a 'killer game'. Providing a popular game means more users, which means more money, which means more game improvements and profit, which means both company and players win. A-Net is not some kind of parasite, no business is. They have a survival relationship with their customers...provide the customers with what they want, and the customers will provide you with income. Happy customers mean
you do better in the long run.
I happen to think they're doing a
damn good job of providing what other mmorpgs do not while still maintaining their reputation as a business. Let's not forget that Guild Wars, as a whole,
is an entertainment item. It is not a
right to play it, it is a
privilege. If it changes too much for your liking, then it is a privilege you may choose to no longer pay for.
This is the cost for the feature, period. It is either worth it to you to pay for it, or it isn't. If they implement further purchasable features, those will be the costs, period. Again, it is either worth it to you to pay or it isn't. If they decide to whip off their Friendly Angel mask to reveal horns and a tail and start charging monthly fees,
that is their right as a business, it is either worth it to you or not.
It already is no longer the Guild Wars you originally purchased, it has evolved. If this is not the Guild Wars you enjoy playing, stop playing it.