I was once in a district where I talked for like 2 hours to people who where spamming like crazy in the chat window. I managed to have the district being clean for over 1 hour without spammings in the chat that took more then 1 rows an advertisement. Afther that hour people came in who where just ruining everything, spamming like crazy and stuff. When I told them at the friendly way that spamming isn't that nice, they just ignored me, even when I told why I was doing this stuff.
A day before I did that anti spamm stuff, I was in cantha just afther the last gamers event, and there was no one spamming in the district. People could hardly believe it and enjoyed the chatting a lot as well I did, this I why I tried to get a district almost spammless just to see how people would act on the chat. And yes it was more ofthen used for just social talkings instead being domminated by pugs spamming all kind of crap, from WTS, WTB up to "I want to have sex". People actually started to believe that Anet was taking action on the spammers and thought I was from some sort of team. Loads of thanks I got from them who saw no spamm, and the people to which I wispered about not to spamm that much actually said sorry in most of times and agree with the fact that a spammless chat would be really nice. But well nice things won't last long and afther 1 hour...

Same for missions, Alliance battles. I formed a team and each time I made sure that I wasn't taking a leaver with me. People in my team enjoyed, said I was a nice team leader to really take care about not taking any leavers and actually said in a social chat, that everyone should do the same.
It seams that GW is being overwelmed with people who ruine just everything, as long you try hard to avoid those things, you can actually see how much people love to play GW. Load of people are a victim of those who ruine a lot.
I also played a lot of WoW which I like as well, and I saw that on the server I played there is a huge social community. People help, totally no chat spamming, nobody cursing except towards AI

Also I'm wondering how another people experienced the social gaming in GW. Do you think someone should actually take action to certain things happening in GW or do you totally not care about the problems that are going on right now? Maybe we should have some social gamers involved to be a Game Master and moderate GW a little, actually I would really like to help Anet at this point if it was possible.