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But, if we are going to discuss re-rolling as a benefit to the over all health of the game from the perspective of a content provider, I feel I have made a good argument in my earlier posts.
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But the discussion was about character age gifts vs account age gifts. I'm not saying that what I said was the absolute undeniable no other explanation truth, but I think that it does a good job of "explaining" why character age gets a gift and why account age doesn't.
Even if you don't buy new slots because it's not "worth it" and you don't care about mini-pets, some players just care more about their characters and will eventually have to get extra slots/buy the next installment if they want to try the other classes. The character gift is specifically aimed at those players, because they're more liable to buy extra slots and/or new installments. Again, Anet/NCsoft are rewarding those that will eventually buy their product which is just fair.
Don't get me wrong, I have not bought any extra slots myself, but I do have 3 characters that I don't intend to delete just because I grew attached to them. However, I do have extra slots because I purchased Factions and Nightfall. I didn't purchase the next 2 installments because I wanted extra slots, it just happened that way, I didn't even know I would be able to link all my games together and that was even a happier surprise for me. I liked the first game so much that I bought the next 2 without hesitation. The birthday gifts are just a plus for me and I still would've kept my characters regardless.
It still has to do with selling product and even though it's not painfully obvious, ANet/Ncsoft still needs to make money even if it's "forcing" players to buy extra slots/new installments, and giving people an incentive to keep their slots full by giving yearly gifts is one way of selling their product, although in an indirect fashion.
In retrospect, I'm sure ANet/NCsoft do promote re-rolling of characters for variety of players in game and to try all the classes, but it's just more profitable for them if you don't.
On a side note, you can only re-roll your characters so much, unless you're a PvPer. PvErs would have to abandon their current storyline in order to re-roll their characters and some PvE players just don't want to go through the whole storyline all over again with a low lvl character.