Originally Posted by holymasamune
You've probably noticed this, but this game has much less replayability than a lot of other RPGs out there. What does a person do after beating the game once on his main character? Play it again? Repeat. What then after going through pretty much the exact same quests 8+ times in a row. To keep the people playing, Anet has added stuff like PvP and farming/titles. The reason why the player base is leaning away from "questing for the fun of it" is because it's simply not fun after doing it a dozen times or more. The new players see these old players farming/PvPing and they want to be more like them, so they're less inclined to play through the game as it was.
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New players likely feel the desire to "catch up", and farming is the way to do that. Rewards through mission play per time spent arent that high.
Anet should consider better rewards for mission replay if they wish to see people replaying them. People move on to farm, work on titles or move into PvP simply because they have done the missions quite a few times already and, add to that, once done on a given character there's no tangible reward for doing them again on that character. Certainly helping out friends and guildies is an aside from this, but generally speaking its why people move slowly away from continued mission play into other areas of the game.
All that said, pursuing Protector and then Guardian titles have been the most fun I have had in the game. For me, I'm just not pursuing them on multiple characters anymore. The timing of GWEN is good for me as I'll have all that to do again very shortly there. Having taken a fair bit of time off from the game these past months meant I have had enough things to do one just one character for a while here. For others, they were ready for GWEN quite some time ago. Really not surprised at all so many would rathr farm, work on titles, chest run, PvP etc. Frequent new content is key to keeping people playing the non-farming, non-title pursuing side of the game, as well as rewards during the story aspect of it.