It's all about the numbers and subscriptions this ezine is basing it off. These facts, not the feelings of a few users who are sad they couldn't get in on it, are whether it was successful or not.Again, please realize promotions are not run for consumers... they are run to gain exposure and this accomplished that.
Now for all the exisiting faithful Guild Wars players you can see it as a fail with only a small portion of the population gaining them. But this is the case with all promotions and not why they are run. McDonald's doesn't give a million dollars to all people who participate in their promotions. It's only for a select few. That's what this promotion was for, a select few. Sorry, you didn't draw the winning number.

do they just randomly send you an email with the code or you have to go to their page and click somewhere?