http://twitter.infinityward.com/
A good rouse to pretend feedback counts while making sure they can directly advertise to a lot of people if the day of release draws near.
A game is more than people desperately asking for one feature. Imagine IF there were democratic ingame votes on game topics. On every single topic the community would divide into two sides with no interest in neither dialog nor compromise. Best way to chip away your customers minority by minority is to include majority decisions. People then loose the interest in the product the same way they get disenchanted with politics.
ArenaNet's challenge is not to have people vote on controversial topics but find the middle ground both sides of an argument can live with.
So what if we knew stuff about GW2? What would it achieve? All we'd do is take it apart into little pieces and carefully trample them into the ground. We can start with the back story, Anet already released it.
Example:
OMG, not saving the world again, how juvenile is that, and what's up with the adolescent evil dragon fantasies, why are all characters in GW so one dimensional and either good or evil. Look at all members of a race are defined by the attributes given to the group as a hole, that's racist suggesting all individuals within one group were the same.
Right after that we descent into the pits of the web by leading a discussion on the whether showing breastfeeding charr women is unacceptable public nudity or a shoving of 18th century misogynistic world views, depicting women as keepers of the family only, down our throats.