EA's thoughts on marketing strategy

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w
willie nelson
Academy Page
#1
Quote:
Another big change will come in the way that EA markets its games, in fact marketing is one area that they are committed to spending more money, as well as making better use of the possibilities offered by the internet. Pleasants explained it thus: "The game-development process has evolved, so the marketing should as well. It's less about 'We have an idea, we go away for 24 months and spend $30 million working on a game, then put a little buzz out there and hope it works.' We need to have a dialogue with the audience, take a longer lead time and make sure we have the right mix of digital and traditional."
source

This seems directly opposite to GW2's marketing strategy. Mind you I'm not very fond of EA, but the dude has a point on this one...
Dr.Jones
Dr.Jones
Banned
#2
i think anet/ncsoft needs to follow blizzards working example and start talking about gw2. will anet do that no not at all.

on the subject of EA they need much more then to change there marketing strategy to save them selfs, but this is a good step for them. will i get another ea game for pc probably not unless it is super fantastic, and a lot of there games had the potential of being epic (command and conquer 3 and red alert3) but i have had too many bad experiences with bugs, and too few updates that were way to late and or didn't fix a bug or balance the game correctly. the other thing i have seen them do is release a game and then, put out maybe one patch and then never come back or give any more support for it.

simply put they got to big to fast.
zwei2stein
zwei2stein
Grotto Attendant
#3
Movies and Books are where they should look for inspiration. Games ain't that different from them.
G
Gli
Forge Runner
#4
I can't fault them for not going public with GW2 if it's still almost 2 years away.
Dr.Jones
Dr.Jones
Banned
#5
Quote:
Originally Posted by Gli View Post
I can't fault them for not going public with GW2 if it's still almost 2 years away.
oh yea forgot about that. (the fact that anet failed once again ie released Gwen too soon and announced guild wars 2 too soon they should have made gwen a stand alone campaign with no new professions but have it so there are more skills for the classes that don't have as many [para derv sin rit] and then waited the six months after eotn came out and then announced guild wars 2 when that actually had something to show us.)
4
4thVariety
Krytan Explorer
#6
http://twitter.infinityward.com/

A good rouse to pretend feedback counts while making sure they can directly advertise to a lot of people if the day of release draws near.

A game is more than people desperately asking for one feature. Imagine IF there were democratic ingame votes on game topics. On every single topic the community would divide into two sides with no interest in neither dialog nor compromise. Best way to chip away your customers minority by minority is to include majority decisions. People then loose the interest in the product the same way they get disenchanted with politics.

ArenaNet's challenge is not to have people vote on controversial topics but find the middle ground both sides of an argument can live with.



So what if we knew stuff about GW2? What would it achieve? All we'd do is take it apart into little pieces and carefully trample them into the ground. We can start with the back story, Anet already released it.

Example:
OMG, not saving the world again, how juvenile is that, and what's up with the adolescent evil dragon fantasies, why are all characters in GW so one dimensional and either good or evil. Look at all members of a race are defined by the attributes given to the group as a hole, that's racist suggesting all individuals within one group were the same.

Right after that we descent into the pits of the web by leading a discussion on the whether showing breastfeeding charr women is unacceptable public nudity or a shoving of 18th century misogynistic world views, depicting women as keepers of the family only, down our throats.
Tullzinski
Tullzinski
Jungle Guide
#7
EA should spend its money elsewhere, Spore for example...The first two patches to Spore BROKE the game for more people than it fixed issuses. The First MAC patch also destroyed the game for that platform. EA's support was sad, they let the people on the forums fix the game, they still owe all those people money for all their time and effort fixing the game for helping people who received absolutely no assistance from EA/Maxis.

EA/Maxis did this with Spore and it did nothing but fail. The game that was released was nothing like what they had promoted and discussed with the community during its development. Load on top of the DRM issues and patch issuses and instead of fixing the game they put out an parts pack expansion. They ignored the community and released what they wanted to in the end and pissed off alot of people.

ANET should NOT do anything like EA ever!
JupiterStarWarrior
JupiterStarWarrior
Lion's Arch Merchant
#8
Um. The title of the thread is totally misleading as the article doesn't mention Guild Wars 2 at all. However, there is a point; the Guild Wars community would love to hear more information about Guild Wars 2. Like, for example, how far ahead is it in production (did it even pass "pre production"?). What are some of the design concepts for certain areas? What does the new interface look like (okay, maybe not that last one, but still)?

Anyway, at the same time, I can understand ArenaNet's reluctance of releasing too much information; they don't want anyone coming up and stealing the idea behind the upcoming game.
distilledwill
distilledwill
Forge Runner
#9
Well... I got all hyped up over spore and that was a huge letdown. Maybe the less I know about GW2 the better. XD


Nah, I can't wait for more info. (by more, I mean some at all).
L
Lycan Nibbler
Forge Runner
#10
I love the armchair experts - what the should have/should do - without having any idea of the business decisions that were discussed and decided within anet.
Just going to turn into another anet tell us about GW2 thread...../shakes head
Dr.Jones
Dr.Jones
Banned
#11
Quote:
Originally Posted by 4thVariety View Post

So what if we knew stuff about GW2? What would it achieve? All we'd do is take it apart into little pieces and carefully trample them into the ground. We can start with the back story, Anet already released it.

Example:
OMG, not saving the world again, how juvenile is that, and what's up with the adolescent evil dragon fantasies, why are all characters in GW so one dimensional and either good or evil. Look at all members of a race are defined by the attributes given to the group as a hole, that's racist suggesting all individuals within one group were the same.

Right after that we descent into the pits of the web by leading a discussion on the whether showing breastfeeding charr women is unacceptable public nudity or a shoving of 18th century misogynistic world views, depicting women as keepers of the family only, down our throats.
this is exactly what would happen on this form.... sadly but i also think that like this forum the ideas put forward are a much smaller part of the guild wars gaming community as a hole.

as for the back story your right guild wars two's story right now is sooo one dimensional that my only thought was wow guild wars more like dragon wars. and my other thought was what happened to the hundreds of Ascalonions (sp?) that fled and did all this epic questing in guild wars1 did they just stop all at the same time? just to let the world that they just got done saving from evil "bad guys" 3 times over?? like i highly doubt that it all just goes to shit and that at least my toons would let that happen after everything the had been through.... anyhow i am losing track of what i am trying to say and that is i think allot of the backstory will be reviled in the books that are comeing out who knows when.
newbie_of_doom
newbie_of_doom
Wilds Pathfinder
#12
Truth is GW2 is still is in the real early process, like the concept. Also EA is total shit + they don't actually say anything about GW2.
Kattar
Kattar
EXCESSIVE FLUTTERCUSSING
#13
Quote:
I can't fault them for not going public with GW2 if it's still almost 2 years away.
They already went public with it.

Dr.Jones
Dr.Jones
Banned
#14
Quote:
Originally Posted by JupiterStarWarrior View Post
Anyway, at the same time, I can understand ArenaNet's reluctance of releasing too much information; they don't want anyone coming up and stealing the idea behind the upcoming game.
its hard to say how innovative anet is and what they are going to try and steal from wow. with that said you can still be vage and tell people about things that are going to be in the game with out giving them the hole picture.

OH WAIT... thats exactly what anet did but more Vage then anything else.
Dr.Jones
Dr.Jones
Banned
#15
Quote:
Originally Posted by Katsumi View Post
They already went public with it.

when did that pcgamer come out....? ugh damn pcgamer websites redirecting you to another site...
Kattar
Kattar
EXCESSIVE FLUTTERCUSSING
#16
PC Gamer
May 2007 Issue #161
"Guild Wars Reborn"

Link was on guru a while ago. Right here.
Dr.Jones
Dr.Jones
Banned
#17
Quote:
Originally Posted by Katsumi View Post
PC Gamer
May 2007 Issue #161
"Guild Wars Reborn"

Link was on guru a while ago. Right here.
um the image you posted is says " buy this mag and get two exclusive guildwars 2 in-game items for the beta release" that was not in that may 2007 edition. this is one that hasnt come out yet i dont think. the cover is different image as well. SOMEONE has inside info.
Rocky Raccoon
Rocky Raccoon
Desert Nomad
#19
Quote:
Originally Posted by willie nelson View Post
source

This seems directly opposite to GW2's marketing strategy. Mind you I'm not very fond of EA, but the dude has a point on this one...
All I see here is another (thinly veiled) bash ANET thread. Each company has their own business template, let the finished product decide what was right or wrong.
Dr.Jones
Dr.Jones
Banned
#20
Quote:
Originally Posted by Free Runner View Post
Its a cover that a designer made i believe.

http://www.flickr.com/photos/idrawdesigns/3130806123/
aw that must be it because on that site the issue says May 2008 volume 20 number 5 or i could be wrong on the 2008 seeing how its hard to see the 8. but that's more wishful thinking then anything, right?

tricked ftlol