What are you people talking about, NCSoft reported a net profit of over $30 million US on sales of just under $250 million US for 2008. That was down from the previous year, but the last quarter was up over the year before, thanks to Aion sales. And that is with no major releases aside from the beginning of Aion at the end of November.
With Aion going well in Korea and now China, they will be doing just fine this year.
Not to mention, with somewhere in the range of 6 million boxed copies of Guild Wars sold, ArenaNet has taken in probably close to $200 million US (gross sales, at the very least), figuring in standard percentage of the retail price of the various campaigns. And that doesn't count collector editions; let alone online sales, etc., which are almost pure profit.
Please, ArenaNet is NOT hurting for money, unless they spent it all without any kind of business plan and assuming NCSoft didn't use the profits to fund the Tabula Rasa disaster.

NCSoft has also publicly said they increased funding for their AAA games: Linage, GW, CoH/CoV and TR (whoops, they pulled the plug on TR). By NCSoft's own accounts, Tabula Rasa took $50 million down the hole from start to finish, which I believe actually started well before GW was released and TR didn't come out until, what 2007!!!
Aion will bring in huge profits if it continues to do as well as it has. GW2 is almost a sure bet to do very well. Which is why having only 2 or 3 GW1 Live staff and getting squeezed for storage that should have been added at no cost (along with an auction hall, IMO) all along is a bit annoying, to say the least. They basically abandoned GW1 and now want to milk the customers for more so they can work on a bigger and better GW2, never mind they took in enough money to already cover that, as well as supposedly having increased dev funds from NCSoft!
We won't go into the head of another NCSoft title mentioning that server storage costs isn't even an issue these days.... or the fact they are still selling a freaking 200,000 copies of GW each quarter!

The more I think about this the more pissed I get, so time to go do something else.