It was rather more than "a few hours". It actually took several artists, including a concept artist, a few months--splitting their time between their Guild Wars 2 work and Guild Wars work (remember, Live Team does not have dedicated artists)--to complete the costumes. This is start to finish: from concept, to making meshes, modeling, texturing, making it dye-able, working on the rigs, fixing bugs, shadow masks, bug fixes on animations, and more bug fixes after QA passes, etc. --all the way to their appearance on the live servers.
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Can u faithfully tell that making the costumes took 1/5 of resources, time and money of makinf a complete campaing? Because if took, then i have no more to say, if wont took, then costumes seems to me like a rip off, but hey, if cows are happy with being milked that it would be dumb to not squeeze the cow!, thats how bussiness work: to get the maximum profit for the minimum investment.