Once they've expired, the people who will be left are those who enjoy the tactics of the game and the scenery.. and the ooc fun. I sit for ages in Lions Arch with friends just pissin with laughter cos of the stuff we come out with. I mean, I see these games as a chat room.. but you get a real neat little char, you can go prove you're better than all your mates at quests and you can even build your own unique attributes and weapon.
People who see it as a Grind fest should be kept in their own zones.
And if you don't know who the people who are Grind machines are... just look for the word Noob. Those people take the game way too seriously. To make a big **** up error.. is to be human

(P.s. I slap myself when I get pissed off I fail a mission or lose out on the bid for a good sword.. C'mon people, It's a load of coloured pixels at the end of the day
