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Call me cruel or not, but being paid ANYTHING to play video games for ranges around 15 hours a day would be fine by me. Rake in the dollas, rot on my comfortable chair and wait for carpal tunnel syndrom, ah what a life.
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On the other hand, the 9-5 guy just got out of the office and has an hour to play on Guild Wars maybe every couple days. After all, he has a family to care for, he can't spend a lot of time playing. He doesn't have money to buy any new weapons or armor for himself. But what's this? For less than $20 he can get more gold than he could spend for a long while. He makes far more than $20 an hour, but it would take him countless hours to get that much gold himself. Therefore, it is more efficient for him to buy gold. Small expense for some happiness, and a gaming merchant makes a sale.
Is selling convienience so foreign? If you think that it is harmful to the economy or is against the game rules, that is one thing. However, there is nothing INHERANTLY wrong with selling in game gold. Even with my summer part time job I make dollars much faster than their equivalent in gold. If I wanted gold, but didn't want to farm, it is strictly more time efficient for me to use dollars.
I personally think games will become VERY interesting once systems facilitating selling for cash become official. I don't think it's a bad thing, its just something not everyone is ready for.