Quote:
|
Originally Posted by arcanemacabre
Please, PC Gamer most likely has exclusive rights to any news involving the next campaign. That means Gaile's lips, or fingers, are sealed. She definitely doesn't suck at her job - stop shooting the messenger.
|
Nevertheless, if so, it's an interesting marketing decision. Perhaps the idea is to market first and primarily to people who've never tried the game and dramatically bump the player base with Chapter 4. Such arrangements were very common in the 1950's, for example, between car companies and large advertising firms.
Does that sound antiquated and a tad irrelevant? It is. It's 2007 and they need to market concurrently to both their existing players as well those who haven't played before. We are their primary source for "word of mouth," which is now fundamental.
I deeply enjoy GW and find the game continually interesting and challenging. I hope and expect their marketing to rise to the high level of competency and creativity set by the game development team. For reference, they might want to examine some Internet marketing case studies, just as a noob Harvard MBA would when faced with the challenge.