We don't change the tag, it's automatically changed to "Ban" after a marked guild has become unmarked. So, the system wasn't designed for people to be able to change guild names and tags at will.
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This problem has existed for as long as I can remember. There has always been a number of players who considered it their duty to report any name that could be interpreted as offensive. I don't think this is the correct way for support to determine which to take action on.
I think there comes a point where you have to realize that this policy is infringing on too much of the freedom in the game. I know people who have been unable to use their real names as character names due to the filter. There is the classic 'Cleric of the Damned' who's name is (or at least used to be) censored.
A clear line is needed for Guild and Character naming policy. Names that are obviously offensive, and names that aren't. Character naming is less of a problem, as you have the ability to force a rename. Guilds with considerable activity should absolutely under no circumstance be banned unless their name is obviously offensive. As Kaon said, you are effecting dozens of players directly, with a secondary effect on hundreds more.
Secondly, your support department needs to get a clearer idea of how to enforce policy. If the problem is the the tag of a guild, then don't make the mistake of saying it's not possible to change the tag when a) It is, and has happened before in high profile cases, and b) it would save the guild members the difficulty of reforming, inviting and climbing back up the ladder.
Thirdly, and this is a tricky one, taking action on a guild that has already been high profile for months or years really doesn't look good. If you are aware of a guild name that is possibly offensive then you should immediately make a decision about it, instead of waiting for someone to complain. Eventually when someone does, you simply say 'We've looked into that guild, and decided the name was within acceptable bounds'. I find it hard to believe that Kaon's guild, [Vibe] before that and a number of others were not already known about. [Vibe] had been featured on the GuildWars.com website a number of times already, and I'm fairly sure it even had a Guild of the Week entry, which now seems to have been removed.
So, suggestions:
1) Create clear and definite rules with as little room for interpretation as possible, as to what and what is unacceptable. Enforce as much of this as possible through filtering at creation, to avoid unacceptable names in the first place. You can google lists of curse-words or offensive slang in virtually any language, so go through the languages that the game officially supports and add them to the filter.
2) If the issue is simply with the tag of a guild, and it has been designated unacceptable, then change it. If possible have a GM contact the Guild Leader in game to explain why, bringing me on to my third point...
3) Communication. I think Kaon's example proves well enough that communication is an issue, and I'm sure there have been countless similar cases. I'm not sure how many guilds you ban or rename in a day, but asking a GM to pass on a message to the Guild Leader explaining why would be a big help.
4) Don't wait for someone to complain. If a guild or character name is a problem, deal with it immediately. Ask staff to pass on any names they notice that might be a problem. The support staff may not look at the Guild Ladder, but I'm sure others noticed [vibe] (as an example) long before action was taken.
5) You don't have to act on every complaint, because right now it seems you do. There have been some reeaaally obscurely offensive names banned or flagged in the past. Again this all comes down to defining a clearer policy.
6) If you decide you have to ban a Guild, then it would be nice if you could contact the Guild Leader 48 hours in advance to let him know. This gives him an easy way to put other guild members in the picture, keep track of everyone, and make plans. What's an extra two days when it takes you months to find these guilds anyway?
(I realize contacting guilds can be time consuming for GMs, waiting around for the leader to log on. As a suggestion for GW2 it would be great to have an optional field for Guild Leaders to fill out, giving community/support a contact email. This would cover more than just naming infractions, but also accusations of ladder manipulation, exploiting, or anything else.)
All in all I think Guild Wars has run on the overly simplified 'take any complaint seriously' model of Gaile Gray's implementation fair too long. Easy to understand, unquestionable and comprehensive policy and filtering is what is needed. Personally I don't think something is an issue unless it is unquestionably and definitely offensive. The example of 'Beaver' being an unacceptable part of a guild name just boggles my mind.
I have respect for the PvPers that put quite some work into achieving ladder ranks, winning mATs, teaching others how to be better at the game, but somewhere I feel all this positive energy lost when I read "childish" (for a lack of a better word) comments.
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Signal/noise ratio has always been a problem. Izzy's super-not-secret forum was an attempt to deal with this, but that was not managed terribly well. That's at no fault of Izzy either, it shouldn't be his job to create methods of gathering feedback, that is the community departments specialty.
There are a lot of games, including a few recent titles, following the traditional 'player council' models for focus feedback. Some player elected, some chosen by the developer. I think that would be a great idea for ArenaNet to look into for GW2. It isn't perfect by any stretch of the imagination, but I think it would fill a much needed gap in the feedback process.
Balance issues, for instance. Up to now this has been a complete farce. I honestly think I would struggle to find someone who would disagree with that.
1) The skill balancer needs to play the game. Really. We realize that Izzy has always been busy with work, but playing the game competitively should have been in his job description from the beginning.
2) Community Management has to channel balance feedback to design. It should not be up to Izzy to collect and analyze forum posts and general chatter. (this was a precedent set before Regina's arrival, and I'm sure things have improved)
3) No designer should be involved in skill balance unless he is intimately involved in both the game and the community. Theorycrafting is assumption, and we all know assumption is the mother of all...
Anyway, that's kinda deviating from the point of the thread.