Guild Wars is suffering from its own violation of everyone's expectations. When the game came out it was pushed heavily as an alternative MMORPG, especially with the no monthly fee angle tacked on. People came to expect an MMO, but it's not really an MMO, it's a standard, level-based single player game (even ancient old Baldur's Gate has a more seamless world than Guild Wars) with an online component and some really fancy 3-D chat rooms.
Now people expect what you get with WoW: content updates that add new dungeons and quests and monsters and features.... but they won't get that because Guild Wars isn't an MMO. Instead, they have to sit around between game releases while the old game gets stale and withers and the new game is still being built (although, the fact that they haven't proven in over 2 years that the game is even actually being built doesn't help matters).
I think they shot themselves in the foot from a marketing standpoint four years ago when they set up expectations the game could never have met.
C



